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Commercial printing #2 - Printing effects

In this weeks homework you will be learning to develop your understanding of print finishing techniques

  • You will know the difference between Embossing, UV & spot printing and foil application 
  • You will understand how each of these adds value to the appearance of the graphic product
  • You will be apply your understanding of the process and suggest other products which the process could be used 

Your task is to create a powerpoint presentation or similar file where you photograph examples of printed products which have had these printing effects applied. You are to annotate each picture to explain where the effect has been used and why you think the designer has used it? 

Watch these videos on Vimeo about UV varnishing. Pay attention to what each of the print effects looks like and how else it may be used other than for the business cards in the videos. 

 UV varnishing http://vimeo.com/27635010
 Foil printing http://vimeo.com/52013096
 Embossing http://vimeo.com/52260220

More infomation on these printing enhancements

Foiling Printing : Foil stamping, typically a commercial print process, is the application of pigment or metallic foil, often gold or silver, but can also be various patterns or what is known as pastel foil which is a flat opaque colour or white special film-backed material, to paper where a heated dye is stamped onto the foil, making it stick to the surface leaving the design of the dye on the paper. Foil stamping can be combined with embossing to create a more striking 3D image.

Spot UV: A special effect that puts an overprint varnish only on specific areas of a printed piece, spot varnish is often used to make a photograph pop off the page, highlight drop caps, or to create texture and subtle images on the page.

Embossing: This process uses a male/female former to produce a raised graphic in a sheet of thin material.

In simple terms the material to be embossed is pushed into the die using a male counterforce.
Embossing can be used to raise a printed or foiled image. 

Embossed logos are incorporated into many corporate identities, used especially on corporate invitations, business cards, letter headings and compliment slips.

A highly cost effective way to raise images from a plain or printed.

Fully compatible with laser printers.

Ideal for Invitations, business cards, letter headings and compliment slips etc.