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Investigating Branding

In this very special half term project. You will be asked to to investigate the branding of a range of products. By doing this you will develop your understanding what elements make up the brand of product. 

Task One: Watch both videos on branding so that you deepen your understanding of what elements make up a brand 10mins
Task Two: Complete the investigation to explore the branding of two well known products. 1 hour

Task One: The videos. You should spend at least 10mins here and watch before your create your video

Beyond the Logo


A brand is more than a Logo







Task Two: You should spend at least 1 hour here

For task three, you will complete an assignment which explores the elements of two iconic brands: The Kit Kat chocolate bar and the Bic biro

You are required to submit you work as either:

A video made using your mobile phone, a presentation which has a voice over or a podcast recording. Your video must be exactly 2 minutes long. you should upload it to youtube and then paste the link here:
 
Assessment Guide
 
 Good (C grade)Better (B Grade) Best (A Grade)
 Understanding of branding

You show that you know the elements which make up the brand

You only look at one product

 You clearly explain elements which make up the brand

 

You look at the two products

 With detail you discus the elements which make up the brand

You look at two products and explain the trends between them

 Video competency  You have a basic video that shows your "story"

You have a video which makes use of phone/tablet or pc software. You have some use of different shots

Consider using: imovie, windows movie maker, lego movie (free)

 You have different tyopes of shots and make use of captions to highlight key point.



Watch this video to see how to do this. 
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